33 Million People in the Room: How to Create, Influence and Run a Successful Business with Social Networking
By Juliette Powell
This past spring I attended a Sobel Media breakfast. The moderator was Juliette Powell, author and social networking guru. During the event they had a drawing. Now, I never win anything, so I didn’t really pay attention…until they called my name. I was estatic! My “prize” was a copy of Juliette Powell’s book. It came in the mail the next day. If you’ve got a new or existing business, this book is a “must read”. She offers insights into how to get started with social networking, and more importantly, why it is important. Just by tackling these existing resources online, anyone has the potential of bringing their business or concept to life using mostly free tools. Her perspective also dives into the psychology of the ever changing behavior of what gets eyeballs to your service/product. Read it!